What is the best way for the diamond industry to defend the consumer from the invasion of synthetic diamonds?     

More and more synthetic diamonds are entering the marketplace every day.  These stones not only threaten the value of natural diamonds but also expose jewelers by intermixing with real diamonds. 

The consumer are under the gun.  Contamination is spreading more every single day and threatens consumers, as well as reputation and the livelihoods on independent jewelry stores. 

What is the best way for the diamond industry to defend the consumer from this invasion?

Malak Jewelers is lobbying for mandatory labeling of synthetic diamonds.  Labeling of stones larger than 25 points will solve identification problems and protect consumers from both intentional and accidental misrepresentation, in partnership with the Diamond Producers Association, which are running the "Real is Rare, Real is Diamond" campaign to combat the lab-grown or synthetic diamond invasion.  

This family owned retailer wants to make it clear to consumers that natural diamonds are the only true diamonds.  The natural, geologic processes that produce gemstones are what make them gemstones.  Synthetic diamonds by the very nature of their origin are not gemstones, as they are laboratory grown crystals.  To call synthetic diamonds “gemstones” is “deceptive and unfair” according to the Federal Trade Commission guidelines.   

The false narratives provided by synthetic manufactures, who claim that their imitations are better for both people and the environment are inaccurate.  In truth, synthetic diamonds require nearly 400% more kilowatt-hours of energy to produce per carat than natural diamonds, which take hundreds of thousands of years to become a real diamonds.  What would happens to the millions people that would be suddenly be unemployed if synthetic manufactures were to throw the market into chaos?   The public should not confuse Hollywood stories with reality. 

Change are slowly coming to the diamond industry and businesses such as Malak Jewelers are providing with the sale of each diamond, a certification from Forevermark, GIA, or AGS.  They also have purchased a diamond detector that cost of thousands of dollars, to help protect the consumer from synthetic or lab-grown diamonds.  To keep abreast of the changes in the diamond industry, Asaad Malak and Sam Hanna have attended numerous seminars, classes offered by the GIA, and events such as AGS conclave that help identify natural diamonds.     

As technology develops every day, the cost of lab-grown or synthetic diamonds will drop dramatically in value, costing the holder immense losses.  When you buy diamonds from Malak Jewelers, you receive a 100 Day Price Protection on natural diamonds and a  Lifetime Upgrade Promise.

Signed 

Asaad Malak